Standees are versatile, portable display solutions used at retail stores, exhibitions, corporate events, and promotional campaigns. PrintsWallah offers a complete range of standee types - from economical rollup banner stands to premium wooden easel standees, durable iron frame standees, attention-grabbing cutout standees, and elegant fabric standees. Each standee type is designed for specific use cases and environments, ensuring your brand message is displayed professionally.
Standee printing is one of the fastest-growing segments in India's visual communication industry, driven by the expanding retail sector, booming events industry, and increasing corporate spending on branded environments. A standee -essentially a portable, self-supporting display panel -combines printed graphics with a hardware mechanism that enables quick setup, easy transport, and professional presentation. PrintsWallah offers 12+ standee types across our 20-city network, from budget-friendly X-banner stands at ₹800 to premium motorized scrolling standees at ₹15,000+, catering to every budget and application.
Rollup standees (also called retractable banner stands) are the most popular format, accounting for over 60% of all standee sales in India. The mechanism consists of an aluminum base housing a spring-loaded roller, a telescopic support pole, and a printed graphic that retracts into the base when not in use. Standard rollup standee sizes are 2.5×6 ft (80×180 cm) and 3×6 ft (85×200 cm), with the graphic printed on 280-340 GSM backlit or frontlit flex, premium PP film, or fabric. Economy rollup standees with single-sided flex printing start at ₹1,200 including hardware, while premium aluminum standees with fabric graphics and LED backlighting reach ₹8,000-15,000.
X-banner standees offer the most economical entry point for portable displays. The X-shaped collapsible frame supports a printed flex or PP banner through hooks at four corners. Setup takes under 30 seconds without any tools. Standard X-banner sizes are 2×5 ft (60×160 cm) and 2.5×6 ft (80×180 cm). The main advantages are low cost (₹800-1,500 complete with print), lightweight design (under 2 kg), and compact folded size (fits in a shoulder bag). However, X-banners are less stable than rollup standees in windy conditions and the graphic cannot retract for protection. PrintsWallah recommends X-banners for indoor events, reception areas, and retail POP displays.
Cutout standees create dramatic visual impact by die-cutting the printed graphic into a custom shape -typically a life-size human figure, product silhouette, or brand mascot. Printed on 5mm sunboard or 3mm MDF with UV printing, cutout standees are popular for movie promotions, brand ambassador displays, product launches, and wedding photo ops. Standard life-size cutout standees (5.5-6 ft tall) cost ₹1,500-3,500 depending on material and complexity. A fold-out back support allows freestanding display. PrintsWallah's CNC cutting facility produces cutout standees with precision edges and smooth contours, supporting any shape up to 8 ft tall.
Fabric standees represent the premium tier, using dye-sublimation printed polyester stretched over aluminum frames. The wrinkle-resistant fabric creates a perfectly flat, non-reflective surface that photographs beautifully -crucial for media events and press conferences. Fabric standees come in straight and curved configurations, with optional LED backlighting for dramatic effect. A standard 3×7 ft fabric standee with aluminum frame, carry bag, and LED lights costs ₹6,000-12,000. The fabric graphic is interchangeable -for companies attending monthly events, replacement fabric panels cost just ₹2,000-3,500 per graphic, making the total cost-per-event very competitive.
Corporate and hospitality standees serve specific environments with specialized designs. Hotel lobby standees feature sleek chrome or brushed steel frames with acrylic panel holders for elegantly displaying menus, event schedules, or directional information. Corporate reception standees incorporate brand colors, LED illumination, and tablet/brochure holders. A-frame standees (sandwich boards) with chalkboard or printed panels serve restaurants and retail shops as sidewalk displays. PrintsWallah offers premium standee hardware from brands like Testrite, Expand, and locally manufactured equivalents that match international quality standards.
Standee placement strategy significantly impacts marketing effectiveness. For retail environments, standees placed within 5 feet of entrances capture 73% of entering customers' attention (retail eye-tracking studies). At trade shows, standees flanking booth entrances create a branded gateway that increases booth traffic by 30-40%. In corporate lobbies, illuminated standees positioned in the waiting area achieve maximum dwell-time exposure. PrintsWallah's visual merchandising consultants provide standee placement recommendations based on floor plans and traffic flow analysis for retail and event clients.
